Price, condition, and staging are no longer enough. New builders are advertising interest rates to capture buyer attention, effectively boosting foot traffic to their listings.
Are you wondering why foot traffic is slow, even though your home is listed on all the major portals? Your property may be on Realtor.com, Zillow, and all other major platforms where buyers are searching, but for some reason, it’s still not getting the same attention.
Meanwhile, new builders like Toll Brothers, KB, and Pulte Homes are pulling in tons of traffic. So, what’s the difference? It’s because they’re advertising interest rates. When buyers see numbers like 5.6% or 4.9%, it catches their eye and brings them in. Just think of it like going to the mall; you may not be planning to buy a shirt, but when you see “50% off,” you’re immediately drawn in. The same thing happens in real estate.
“ You can advertise special interest rates like 5.6%, 5.3%, or 4.9% to get more foot traffic.”
You can also still take advantage of this strategy and advertise special rates like 5.6%, 5.3%, or 4.9%, even if you’re not the first owner of the property. Doing so can get you more foot traffic, which can lead to more offers and options. You can choose what works best for you.
For example, your neighbor might have a model match–maybe even the same upgrades– but they’re not offering special rates like you do. This puts you at an advantage.
So, if you need any help in advertising your rates, bringing in more traffic, or generating more offers, don’t hesitate to give me a call at 702-608-5723. You can also email me at johnny@therichardson.group.com. I’m happy to help.
